What Does Bad Marketing Look Like And How Can It Lose Sales?
As a business owner, I know you want to attract as many customers as possible. Your brand is great and you have something amazing to offer! However, did you know that a bad marketing strategy can actually end up driving potential customers away? Let me share the top three things you shouldn’t do:
Turn off potential customers by being too pushy:
If your marketing strategy comes off as too pushy or aggressive, it may turn off potential customers. People don't like feeling like they're constantly being sold to, and if your marketing strategy is too in-your-face, it can make people feel uncomfortable. The last thing you want is for customers to be too distracted from the real value of your actual product or service and and think about running away. You might as well kiss all your sales prospects goodbye.
Damage your reputation by being misleading:
Don't promise kittens and rainbows if you don’t actually have them. Yes, they are popular for piquing your customer’s interest - but once they find out there are no kittens and rainbows… congratulations, you have just earned yourself an angry mob. If your marketing strategy is deceptive or misleading, it can damage your reputation. Customers don't like feeling like they've been taken advantage of, and if they feel like your marketing was dishonest, they may not trust you enough to do business with you in the future. In this day and age, this is such an important mistake to avoid, especially with social media trolls and online reviewers ready to pull down the next failed business. We want to build trust with our customers, not lose it.
Attract the wrong customers by being too broad:
If your marketing strategy is too broad or not targeted enough, it can attract the wrong customers. These are customers who may not be interested in your product or service, or who may not be able to afford it. A lot of the time they will be time wasters and unlikely to make a purchase. Often, this means your marketing strategy has failed because you never targeted the true customer that fits your brand. We want to attract the right customers who will benefit from our product or service.
So, what can you do to avoid these pitfalls?
First, make sure your marketing strategy is targeted and relevant to your ideal customer. This means doing some research on who your ideal customer is, what their needs and pain points are, and what kind of messaging will resonate with them. Second, make sure your marketing strategy is honest and transparent. Don't make promises you can't keep, and don't mislead customers about what you're offering. This will help build trust with your customers, which will ultimately lead to more sales that are valuable. Finally, make sure your marketing strategy is balanced and not too aggressive. While it's important to promote your product or service, you don't want to do so at the expense of your customers' comfort or trust. In conclusion, try and focus on a friendly, honest, and balanced marketing strategy to attract the right customers and build a strong reputation that will help our business grow!
