Free 10-Step Local SEO Audit Checklist for NZ Businesses

Get found faster, attract more local customers, and give your online presence a boost – all with this simple, practical checklist.

Struggling to Show Up on Google? You’re Not Alone.

Have you ever searched for your business online, only to find yourself buried under competitors?

Good news – it doesn’t have to be that way.

This free Local SEO Audit Checklist is designed for Kiwi business owners who want to:

Rank higher in local search results
Attract more nearby customers
Take control of their online presence
See real results without complicated tech jargon

Whether you’re a café owner in Nelson, a tradie in Wellington,

or a boutique shop in Queenstown, these steps will help locals find (and choose) you.

What’s Inside the Checklist?

This guide walks you through 10 practical steps to boost your local visibility, including:

Claiming and optimising your Google Business Profile
Using location-based keywords in your website copy
Collecting and responding to customer reviews
Refreshing your meta titles and descriptions
Building trust with local backlinks

Each step is short, actionable, and designed to fit into a busy business owner’s day.

Get Your Free Checklist

Ready to locally grow your business? Fill in your details and get instant access to the local seo audit checklist.

Name

First Name

Last Name

Phone

(###)

###

####

The name of your business/brand

Do you currently need help with your digital marketing?

Yes, I could use some help

Not right now, just curious

Why Download This Checklist?

Made for Kiwi businesses – examples and tips tailored for the NZ market.

Quick & easy to follow – you can start improving your local SEO in minutes.
Free and practical – no fluff, just simple steps that work.

What Other Business Owners Say…

"If you are just starting out or even if you have been in business for many years...if you need a shake up, a wake up or even just a business make over to bring your brand and your business back to life and into the "here and now" then you need Nish!!"

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Tonia Allan Property Management
Google Review
"Nish was recommended to me by a colleague who was working with Wild Sea Creative and couldn't speak highly enough of her. At the time Little Pips was not really engaging with social media - there were simply too many other things I needed my eyes over (plus the fact that I didn't have much confidence in my abilities to know what was needed). Nish is incredibly professional. She communicates clearly and responds quickly, does what she says she will do, is very creative and thoughtful, and is getting results for Little Pips Soda Syrups. When you aren't quite sure where to begin with social media, having a recommendation from someone you can trust is extremely valuable. If you are looking for someone who is easy to work with, is motivated and understands what you are trying to achieve with your brand, who listens and responds, and who gives 100%, don't look further than Nish Inwood of Wild Sea Creative. She is excellent!"

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Phillipa Malpas - Little Pips
Google Review
"I highly recommend Wild Sea Creative for all your marketing requirements. Nish is such breath of fresh air! Her enthusiasm and creativity paired with her intent focus ensuring customer satisfaction, makes for winning result."

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Maria - Yoga 4 All
Google Review
"Nish possesses an exceptional grasp of digital marketing and excels at uncovering your essence, integrating it seamlessly into your marketing strategies. Thank you, Nish, for ensuring this process is both enjoyable and effective—you truly excel in your craft!"

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Karen Holliday - Tall Poppy Real Estate
Google Review
"Plankville highly reccomends Nish at Wild Sea Creative. She saved me a headache by making my website user friendly with tuition on editing in just over an hour!"

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Brent - Plankville
Facebook Review
"Pam and I have been in business for over 40 years ...however during this time we have come to learn, that our success, is only measurable by the energy, commitment and ownership that comes from the people in whom we entrust our vision. We have been very lucky along the way to have been blessed with people who care about our brand, our products and our customer focused outcomes and without whom, no amount of "hard work" can deliver on those promises and commitments and which ultimately cement that "vision" in the hearts and minds of your audience. Nish is one of those people...not just a service or resource, but an individual who eats, breaths and sleeps your dreams, your vison, your daily grind to keep moving forward! We call it "adding a sprinkling of moondust"...its really quite a rare thing and Nish has it in abundance."

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Pam & Ian - My Kitchen Table
Google Review
"Wild Sea Creative provided excellent service and went above and beyond my expectations. Nish from Wild Sea Creative was fantastic to deal with and ensured that the event she promoted was a success. I will be enlisting her next year when I run the event again and would highly recommend her to anyone wishing to promote their business."

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Tracey Hammond - Perfect Wedding Planning
Google Review
"I had an outstanding experience working with the team at Wild Sea Creative. Nish is exceptionally skilled and knowledgeable in the field of digital marketing & designing. She took the time to understand my business needs and crafted a comprehensive strategy that delivered impressive results. What truly sets Nish apart is her dedication to client success and her proactive approach to problem-solving. She was always available to address our concerns and provided valuable insights to optimize our campaigns further. I highly recommend Wild Sea Creative to any business looking to enhance their online presence and achieve measurable growth. Their team is a pleasure to work with, and their results speak for themselves."

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Pinu Raja - Muesli & Co.
Google Review
"The assistance that Nish from Wild Sea Creative gave us has been invaluable. Her knowledge of navigating the world of marketing and social media has been so helpful to us. Thanks so much!!"

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Lyndal Cruickshank Brunt -ArtVine
Google Review
"Wild Sea Creative is incredibly friendly and professional. Easy to understand and is so incredibly talented. I really needed urgent help and she helped me on the spot. That's genuine, above and beyond service."

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Danielle McNaughton - Transform
Google Review
"Nish is amazing, we needed someone who could take our vision and bring it to life while giving us a funky appeal; Nish has worked tirelessly and created something we could never have done ourselves. Taking our project in her stride, communicating, questioning and confirming with us throughout the process Nish simply made it look easy. Thank you from the DBG Team!!"

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Linda & Paul - Design By George
Google Review