Growing Wildwood’s Digital Ecosystem
Wildwood isn’t just a drink – it’s an experience rooted in natural energy, functional mushrooms, and artisan cacao. I’ve had the absolute pleasure of supporting Wildwood’s growth by strengthening their online presence, improving eCommerce flow, and creating engaging content that connects. Here’s how I’ve helped bring the Wildwood magic to more people:
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I’ve been crafting consistent content across Wildwood’s Instagram and Facebook platforms – including:
🎥 Reels that showcase how to use the products and the people behind them
🖼 Carousels that educate and inspire
✍️ Posts that tell the brand story and connect with Wildwood’s values
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To expand Wildwood’s reach and connect with aligned audiences, I’ve coordinated collaboration posts and giveaways. These helped bring in new followers, build brand trust, and create buzz around the products in an authentic, community-focused way.
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I completely redesigned Wildwood’s homepage to improve UX and make it easier for customers to discover products and shop. The new homepage is more focused on conversions, highlights key product benefits, and makes the brand journey feel smooth and premium.
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To increase order value and improve the shopping experience, I helped the owner introduce the now-popular bundle deals in the online store – offering customers curated product sets and value-based incentives that align with seasonal and gifting periods.
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We regularly update Wildwood’s Google Business profile with fresh imagery, optimised keywords, and posts – helping them stay visible in local search and attract more organic traffic.
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For major activations like the Christchurch Food Show, I designed print materials including flyers, banners, and product signage to support brand visibility and storytelling on the ground.
From online presence to in-person events, Wildwood now has a cohesive, conversion-ready brand experience that continues to grow. It’s been a joy to support such a purpose-driven brand – and there’s more to come! 🌿
