I’ve been crafting consistent content across Wildwood’s Instagram and Facebook platforms – including:

• 🎥 Reels that showcase how to use the products and the people behind them

• 🖼 Carousels that educate and inspire

• ✍️ Posts that tell the brand story and connect with Wildwood’s values

To expand Wildwood’s reach and connect with aligned audiences, I’ve coordinated collaboration posts and giveaways. These helped bring in new followers, build brand trust, and create buzz around the products in an authentic, community-focused way.

I completely redesigned Wildwood’s homepage to improve UX and make it easier for customers to discover products and shop. The new homepage is more focused on conversions, highlights key product benefits, and makes the brand journey feel smooth and premium.

To increase order value and improve the shopping experience, I helped the owner introduce the now-popular bundle deals in the online store – offering customers curated product sets and value-based incentives that align with seasonal and gifting periods.

We regularly update Wildwood’s Google Business profile with fresh imagery, optimised keywords, and posts – helping them stay visible in local search and attract more organic traffic.

To support direct eCommerce growth, I launched Meta Ads campaigns targeted for conversions. These ads have helped generate website traffic, retarget warm audiences, and boost product sales – all while staying true to Wildwood’s earthy, elevated brand identity.

For major activations like the Christchurch Food Show, I designed print materials including flyers, banners, and product signage to support brand visibility and storytelling on the ground.