We kicked things off by refining Muesli & Co.’s branding, creating a look and feel that reflects their dedication to wholesome ingredients and inclusive options for all dietary requirements. From the language to the colour scheme and look and feel, the goal was to capture that “good for you, good for all” vibe.

I designed a fresh, user-friendly website that puts their delicious products front and centre. With an easy-to-navigate layout, Muesli & Co. customers can now explore the range, learn about the ingredients, and place orders with just a few clicks. The site is also optimised for mobile, making it simple for customers to shop from anywhere!

To give Muesli & Co. the online kickstart they deserved, I set up and managed their social media profiles, sharing their brand story, wholesome products, and the journey behind their muesli creations. I also optimised their Google Business profile to increase their visibility and make it easier for local customers to discover and connect with the brand.

Collaborating closely with Muesli & Co., I planned promotions to introduce their products to the local community and beyond. Through a blend of social media posts, engaging content, and targeted promotions, we created buzz around their allergy-friendly, nutritious muesli options, attracting health-conscious customers and helping the brand grow.

To expand Muesli & Co.’s reach, I coordinated with influencers around NZ who align with the brand’s values and healthy lifestyle ethos. By connecting with influencers passionate about nutritious food and wellness, we were able to introduce Muesli & Co. to a wider audience, building trust and excitement around the brand with authentic, word-of-mouth support.