Redesigning Wild Māra for a Stronger eCommerce Presence
Wild Māra had already gone through a beautiful rebrand, so the next step was making sure the website matched that same energy: polished, intentional, and ready to sell. I helped redesign the Wild Māra website so it felt more aligned with the new brand direction, while also making it sharper, more user-friendly, and optimised for eCommerce growth.
-
The goal was to create a website that properly reflected Wild Māra’s updated look and feel. I refined the design so it felt clean, premium, and cohesive – bringing the brand’s personality through in a way that feels natural, modern, and visually strong.
-
Because Wild Māra sells online, the website needed to do more than just look good. It needed to make shopping simple. I focused on improving the user journey, product presentation, navigation, and overall flow so customers can browse, understand the products, and purchase with ease.
The redesign was created to support:
Clearer product discovery
A smoother shopping experience
Stronger calls to action
Better mobile usability
More confidence at the point of purchase
-
To help Wild Māra show up more confidently online, I also optimised their Google Business Profile. This supports local visibility, helps build trust, and gives potential customers another easy way to discover and connect with the brand.
-
I also worked on Google Merchant, helping Wild Māra’s products become more visible across Google Shopping opportunities. This is a key part of making the brand easier to find when customers are actively searching for natural bodycare, soap, and body products.
This project has been about helping Wild Māra compete with confidence in a crowded market. With a sharper website, stronger eCommerce structure, optimised Google platforms, and a look that properly reflects the rebrand, Wild Māra now has a digital presence that feels elevated, clear, and ready to grow.
