Strengthening Atutahi’s Digital Presence

Working with Atutahi – a brand rooted in nature and culture – has been all about elevating their online visibility and making their digital presence as purposeful as their products. Here's how I’ve been helping them grow and optimise their brand online:

  • To ensure Atutahi stands out in search results, we’ve been refining and implementing a solid SEO strategy. From keyword research to technical improvements, the goal is to make it easier for customers to find Atutahi when searching for native, nourishing products online.

  • I’ve given their homepage a strategic refresh – making it more conversion-focused, visually engaging, and optimised for a seamless shopping experience. The layout now highlights featured products, seasonal promotions, and storytelling elements to guide visitors straight to checkout or discovery.

  • To support brand growth and community building, I’ve been creating consistent, high-quality content for Atutahi’s Instagram and Facebook platforms. This includes:

    • 🎥 Reels that showcase the buzz behind their products

    • 📷 Carousels that highlight benefits, ingredients, and cultural connections

    • ✍️ Posts that blend education, storytelling, and product awareness

  • To expand reach and connect with like-minded audiences, we’ve been running collaboration posts and product giveaways with aligned brands and influencers. These campaigns have boosted engagement, attracted new followers, and increased awareness of Atutahi’s kaupapa and offerings.

  • Everything we’re doing – from social content and SEO to UX improvements and collabs – is designed to build long-term brand equity and increase online sales. Atutahi’s digital presence is now not just beautiful, but strategic and results-driven.

This holistic digital strategy is designed to help Atutahi expand their reach, deepen customer engagement, and ultimately drive more sales – all while staying true to their beautiful brand story.

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