A Digital Rebirth for Larisse Hall Artist

Helping Larisse Hall elevate her online presence was a great and challenging creative collaboration! As a multi-talented artist, Larisse needed a digital space that reflected the full spectrum of her work – from light-based artworks to handcrafted jewellery and sewing classes. Here's how I helped bring her vision to life:

  • I moved Larisse’s outdated Wix website to Squarespace and gave it a full design overhaul. The new site is visually rich, fun, modern, and intuitive – creating a seamless online experience that lets her artwork, brand and personality shine.

  • With Larisse’s vision and ideas, I developed a fresh, cohesive brand identity that reflects Larisse’s vibrant creative spirit. I also brough her logo to life from a drawing to a digital image that she can use consistently. The design elements, colour palette, and typography all work together to support her story as an artist and teacher.

  • I set up an online store where visitors can purchase Larisse’s original artwork, jewellery, and book art & sewing classes. It’s easy to use and beautifully showcases her range of offerings. Shopping and booking has been designed for the buyer and also made seamless for Larisse to handle too.

  • I added a streamlined booking system so customers can easily view available class times and secure their spot online – making the process efficient and user-friendly. It is able to add events to the buyer’s calendar and save Larisse a lot of admin!

  • I crafted the website copy to reflect Larisse’s voice, values, and vision. The language is designed to be inviting, clear, and made to connect with both art lovers and aspiring creatives.

  • To ensure Larisse’s work is discoverable online, especially for Nelsonians looking for art classes, I optimised the site for search engines – targeting relevant keywords and refining page structure to increase visibility and organic reach.

This project was all about bringing clarity, creativity, and function together in one platform. With a new brand identity, smart SEO, and a user-friendly online store, Larisse Hall Artist is now beautifully positioned to grow her creative business online.

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