
Serving Up Success for My Kitchen Table
Helping My Kitchen Table establish their presence and grow has been a rewarding journey! This Nelson-based brand, known for their delicious, home-style frozen meals, needed a robust online and offline strategy to connect with customers and showcase their offerings. Here’s how I’ve contributed to their growth:
-
I designed and launched a sleek, user-friendly website that reflects the warmth and quality of My Kitchen Table’s meals. The eCommerce platform allows customers to easily browse and order their favourite frozen dishes for delivery and also subscribe for ease of use.
-
From eye-catching posts to engaging stories, I’ve managed My Kitchen Table’s social media platforms to boost brand awareness and connect with their audience. The content highlights their delicious meals, customer stories, and the love that goes into every dish.
-
To ensure their frozen meals stand out on shelves, I designed clean, bold and appealing packaging that aligns with the brand’s identity, making a strong first impression with customers.
-
I’ve created and executed strategic social media promotions to generate buzz and drive sales, from seasonal campaigns to special offers that keep customers coming back for more.
-
Whether it’s menu cards, business cards, banners, posters or brochures, I’ve crafted beautifully designed print materials that showcase My Kitchen Table’s offerings and make a lasting impression on customers.
-
I’ve optimised their website for search engines to ensure they rank highly for relevant searches, helping more people discover their convenient and delicious meals.
-
To expand their reach, I set up Google Merchant, making it easier for customers to find and purchase their products directly through Google Shopping.
-
To extend their reach and engage a broader audience, I developed TV video ads that highlight the quality, convenience, and heart behind My Kitchen Table’s meals. These ads brought the brand to life on screen and created lasting impressions in areas like the local gym.
This comprehensive approach has helped My Kitchen Table establish a strong presence both online and in their local market. I’m thrilled to have played a role in their success and can’t wait to see how they continue to grow and delight their customers with wholesome, home-style meals!






















