Growing Butterfly Baker NZ with Authentic Social Content
Butterfly Baker NZ is an artisan gluten-free bread baker creating beautiful, wholesome bread that actually tastes amazing – and I’ve loved helping the brand start building a stronger presence online as it grows nationwide.
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To help Butterfly Baker NZ become easier to find online, I helped with the initial Google Business Profile set-up. This created a stronger foundation for local discovery, brand credibility, and future visibility as more people begin searching for gluten-free bread options.
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A big part of this project has been capturing lots of real, authentic photos that show the heart behind the brand – from the bread itself to the process, textures, details, and personality behind the baking.
These visuals give Butterfly Baker NZ a strong content bank to use across social media, helping the brand show up consistently while still feeling genuine and handmade.
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I also created reels and short-form video content to help bring the brand to life online. From showcasing the softness and quality of the bread to capturing behind-the-scenes moments, the content is designed to help people connect with the product before they even taste it.
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📱 Supporting Organic Social Growth
As Butterfly Baker NZ continues to grow, the focus has been on creating content that feels organic, warm, and authentic – not overly polished or salesy. The goal is to build trust, grow brand awareness, and help more people discover a gluten-free bread that feels genuinely special.
This project has been about giving Butterfly Baker NZ the visual content and digital foundations needed to show up with confidence. With a growing library of photos, reels, and Google visibility, the brand now has the tools to keep building momentum and reach more gluten-free bread lovers across New Zealand.
