I created a brand new website for Marty’s Meats that takes everything people already love about the brand and translates it into a digital experience. It was really important to:

• Keep the brand attitude front and centre – bold, fun, no-nonsense burgers

• Make the site easy to navigate and engaging

• Tell the Marty’s story authentically, the way locals already know and love

The result is a site that feels like them – not generic – while still being super user friendly for people wanting to check the menu, opening hours, or plan their next smash burger mission.

Alongside the website, I created reel content they could use to hype up the new restaurant, show off the food, and bring their in-store energy online. Think grill action, juicy close-ups, and that raw, fun vibe that Marty’s is known for.

This whole project was about taking what Marty’s Meats was already smashing in real life and giving it a strong digital home. The website and content are built to:

• Back up their reputation as a Nelson favourite

• Make it easier for new people to discover them

• Keep their brand voice and story real, not watered down